Tell Your Story

Story…a Business Tool Worth Its Weight in Gold

I was having coffee with a few of my entrepreneurial girlfriends the other day and I suddenly stopped everyone between sips. “Hey, wait a minute”, I said. (Who knows why, but when a thought hits my brain, sometimes I just have to get it out there). “Do you realize we’ve said the word ‘story’, like a dozen times in the last half hour?” Every one of us had been talking about ways we’d used stories in our businesses to max our success. We talked about stories we’d used to help get the sale and stories we should’ve told. We shared […]